Gen Y Through Other Eyes

Below are a few quotes from articles, books, and other publications shedding light on others' perceptions of the "Y" generation.

"The Kennedy Tragedy for them is the plane crash, not an assassination. Someone named George Bush has been on every national ticket but one since they were born. There have always been ATM machines and round the clock coverage of news and public affairs on cable. They've never used a bottle of White Out or heard a telephone actually ring."- Wally Bock, The Digital Age Storyteller

"Teens' expectations are rising. They've been accustomed to better quality products, such as Starbucks’ Frappuccino, and more sophisticated retail environments. They're trading McDonald’s neon glare for Starbuck's velvet lounges and smooth jazz sounds."- Irma Zandi, President of The Zandi Group

"Most marketers perceive them as kids. When you do that, you fail to take in what they are telling you about the consumers they're becoming."- J. Walker Smith, Yankelovich Partners Inc.