Generation Y Brands Turn to Politics

Marketing VOX reported recently about a GenWorldTeen study release by energy BBDO, announcing the findings that Generation Y teens in the U.S. “appear to be more traditional and conservative than many of their global counterparts, including teenagers from India, China, Germany, and France.” Even more interesting to note from these findings was the clear distinction Gen Y teens in the U.S. are making when defining themselves as conservative or liberal, or Red Teen vs. Blue Teen, as stated.

Surprisingly, the MTV generation of cause-marketing campaigns remains 50/50, with half considering themselves conservative and half considering themselves liberal. The report went on to find that compared to the global 55% of Gen Y teens believing in God, 89% of U.S. Generation Y teens do. The article states “Blue” teens tend to follow innovative brands such as Sony and AOL, whereas “Red” teens follow Disney, Gap and Kelloggs.

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