Dodge Caliber Hits at Gen Y with Philanthropy

Generation Y is a generation known for supporting causes, from saving the rainforest to global warming and vegetable oil cars. Combining philanthropy, technology and the new Dodge Caliber, the brand has challenged Generation Y to the Dodge High Caliber Challenge, “a five-day philanthropic road trip challenge that places college students behind the wheel of the Dodge Caliber to generate awareness for Global Music Project and raise funds for Doctors Without Borders.” The team of students with travel to colleges around the nation encourageing students to “donate” for a music download. The journey will be tracked via an online journal at http://www.dodgehighcaliberchallenge.com”. For more information visit the press release.