Fader Mag for Gen Y Music on iTunes

Fader Magazine knows what Generation Y wants – music and convenience – and is offering both for free. Fader will be distributing its full “Summer Music Issue” on iTunes as a free download under the “New and Notable” podcasts section. The magazine sees this move as a way to expand its customer base and create buzz about the emerging artists that it promotes. Conveniently, the popular Gen Y liqueur Southern Comfort is sponsoring the release. This is the first time any full magazine has been offered through iTunes and may not be the last for Fader if the response is favorable.

For more information visit the article by MarketingVOX.