Notebooks Get Facelift from Generation Y

OfficeMax recently announced the launch of the Creation Station, a station inside OfficeMax locations around the nation allowing students to fully customize their notebooks. Gen Yers prepping for back to school can visit and choose their own colors, textures, papers, dividers and more. The Creation Station is a part of OfficeMax's "New Year, New You" campaign, focusing on personalization of products for Generation Y.

Tying the integrated promotion together, OfficeMax will be running a television special "Schooled" featuring teen idol Jesse McCartney to air August 17th on ABC Family. The show will also be available online via Google Video.