Generation Y's Got The Blues

Sandra O' Loughlin of BrandWeek released an article detailing the latest survey relating to Generation Y 17-26 and the retail industry regarding the top jean brands the millennial generation sports. At number one on the list was 7 For All Mankind with brands such as Diesel, Lucky, Gap, Levis and American Eagle also ranking high in popularity. The survey was conducted by Gen Y marketing firm SLANT, who separates the melting pot generation into six basic personalities: Urban, Townie, Baller, Scenester, Yupster and Yuppie.