MTV Launches URGE

Countering Apple's iTunes, MTV Networks launched the ultra-hip, youth-savvy URGE. More than a music service, URGE comes complete with millions of song downloads, RSS feeds, music blogs, artists interviews, radio stations and exclusives. The URGE site even promotes rivals of the iPod including the iriver clix and Toshiba Gigabeat. The real music connoisseurs can sign up for "Urge All Access To Go", pay $149 and get exclusive features such as unlimited song downloads, commercial free radio stations and free transfers to portable music players. If you're not ready for all of the jams, similar to iTunes you can purchase each track individually for $0.99.