Generation Y Thinks Blogs Are Better

Information used to be controlled by a powerful few but now the antiauthoritarian Millennials are revolutionizing things with the Internet. This generation no longer settles for what big companies are willing to offer and instead are finding their own ways to get exactly what they want. Marketers should be keen to notice that this doesn’t exclusively apply to products but information too.

Back in the day, it was okay for companies to stay low-key on the Web but now more than a main site is required to connect with the wired Gen Yers. While many Gen Yers frequently check blogs, podcasts and emails, a large percentage of business executives reported that they had no plans to spread information about their companies on blogs or community sites. This can be troublesome to companies unaware of their reputations from other Generation Y sources. Moreover, Gen Yers are less prone to trust big companies due to a disparity in attitudes.

The primary reason why many companies show reluctance to equip their employees with instant access and share more on the Web is because of the security issues posed by exposure to outside threats. But that still won’t hold down the technologically savvy Gen Yers, who are all about e-commerce, online networking and peer group sources. They know that the Internet is an efficient place to gather information and will not be forced into old-fashioned methods.

What companies can do to reach out and bridge the gap with Generation Y consumers is research areas of acceptable risk when teching up as well as other avenues of spreading their message on the Web.

Check out this article on Computing Business to learn more.