BzzAgent Turns Generation Y Consumers into Marketers

Have You Heard? BzzAgent is spreading the magic of word-of-mouth (WOM) marketing around the nation through their online network. It's viral. They understand one of the biggest reasons why some mediums can't create a lasting impact on consumers: and that is levels of trust. Although WOM marketing has been around for a while, its effectiveness should not be underestimated especially on elusive Generation Y target groups. With an ad-weary generation that can subconsciously firewall promotional messages, advertisers will have to do more than go easy on the pop-ups.

The majority of Gen Yers are more likely to respond to a friend's recommendation over a generic commercial targeted at a broader audience. So BzzAgent helps advertisers get their product out there by providing sample packages for members of their online network. Members then review the sent items, share it with their family or friends, and voila! develop greater interest in new products.

BzzAgent's sleek and vibrantly colored website seems to be targeted at "curious" consumers; which range from high school students to college graduates, involved in marketing, education, or the medical industry. Of course, by show of BzzAgents' survey options, they expect diversity.

To learn more about BzzAgents, visit their main site here.