Chase Bank Gears it’s New Credit Card to Gen Yers

Having a Facebook account not only allows users to connect and communicate; now it will give them the opportunity to open a new credit card. Promoted solely through facebook.com, Chase Bank offers a flexible rewards card for college students. The Chase +1 card application can be found through the Facebook group, Chase +1. Account members can find the group through the Facebook search, or be asked to join the group by their friends’ request. This promotion, targeted to Gen Y is finding them in a place they spend a great deal of their time. The average Facebook user will spend 19 minutes a day on the site updating their profile, or browsing through their friends. The last thing users want is to be bombarded with advertising. Chase Bank recognized this when they decided to use Facebook as their advertising outlet and chose not to market the Chase +1 card as a credit card, but instead as a rewards card. After opening a Chase +1, cardholders may begin earning “karma points” that they can trade in for gift certificates, checks, airfare, or hotel stays. Chase Bank encourages Gen Yers to get the card not only to earn points in exchange for gifts, but to also build up their credit, something many college students don’t start thinking about until they get a full time job.