Gen Y Visits The Web For Fashion Info

InternetRetailer writes about a survey by Yahoo claiming that to many Gen Yers, especially teens, online search is equivalent with magazines for learning about new trends in fashion. Although, most buy offline because they don’t yet own credit cards, around half of teenagers 15-19 years old who in the last three months shopped for clothes recall using search rather than TV ads and fashion websites to find what they want in accessories, clothing, jewelry and shoes.

Around 68% said they used the web to find information on upcoming fashion trends and learn about unfamiliar brands. 61% claimed using Yahoo search to find their online fashion info. Half reported they planned on using search the next time they sought information on clothes or accessories.