Mentos Intern - Gen Y UGC Campaign

One of my fellow team members came across Trevor, the Mentos Intern site the other day and immediately almost the entire office was online.

This campaign is brilliant and is probably roping in record breaking engagement time, a marketers dream come true. You can schedule Trevor to do tasks for you in 15 min. intervals - everything ranging from singing a song to your boss, placing your lunch order, etc. Also watch Trevor work on your assignment in real time, check out previous videos, rate his work and send it along to a friend!

There's also a live chat going on constantly, which allows you to chat with other co-workers that are goofing off instead of doing 'real' work - total Gen Y magic.

Check out Trevor for Yourself