Dove's "Onslaught" Video opens eyes

Dove released their new ad campaign targeting pre-teen's and their parents. The video starts out displaying a young girl's face and then travels through all the sexy advertisements of how women 'should' look. Encouraging pill popping to maintain this unrealistic body type and going under the knife to look like our favorite movie star or enhance any small flaws. Finally, at the end of the commercial, the slogan "Talk to your daughter before the beauty industry does" appears across the screen as the little girl and all her friends walk by. About 32 hours after it was first posted in the U.K., the video generated more than 100,000 views on YouTube, placing it among the top 16 overall for the day.

This video gave me goosebumps while I was watching it. It definitely speaks the truth about the unrealistic image women today must uphold. Beauty comes in all shapes and sizes and not only in a pant size of zero. This video also shows us that social media is stronger than ever in getting a brands message across while targeting a certain demographic.