Gen Yer's 15 Most Trusted Brands

According to a research firm, GenYer's are attracted and trust brands that speak to them in a "straightforward and stripped-down way, use plain packaging, and avoid excess." As a Gen Yer myself, I would have to agree. Gen Yer's have grown up in this world of commercials and advertising that are fighting for our attention and loyalty. So who do we pick, simple brands that don't make us think, who say exactly what we want to hear and as a result of this, we are their walking advertisements.

1. Apple
2. Trader Joe's
3. Jet Blue
4. In-N-Out Burger
5. Ben & Jerry's
6. Whole Foods
7. Adidas
8. American Apparel
9. Target
10. H & M clothing stores
11. Levi's
12. Volkswagen
13. Converse
14. Vitamin Water
15. Red Stripe Jamaican beer

These brands captivate the attention of 21-27 year olds. As I read through this list, I have personally associated myself with each one of these brands at one point in my life. Why? Cheap, convenient, youthful and it works in my hectic, fast pace life. I think that all Gen Yer's would agree with this list.