Breaking digital barriers in Hip Hop

I recently reviewed an article on Adweek that informs that several Hip Hop artists and producers are breaking down barriers in the mobile mediaspace and in turn they can serve as models for brands ranging from packaged gods to autos trying to reach consumers. Be as this may,Hip Hop is an 16 billion dollar industry. My point is, you would believe that technologically speaking that the industry would be doing a lot more to sustain a digital presence. I'm not sure if Gen Yers realize but Hip Hop as an industry s way behind the curve when it comes to technology. A good number of organizations are still putting up album release posters on light poles to announce releases. Now there is nothing wrong with making that one phase of your plan. But, that can not be your only effort! Another example is myspace. We all know that everyone who has wanted to pick up a mic indeed has, and there on myspace! Now once again this method is good for one phase of your campaign, but this can not be your sole means of promoting your acts.


Hip Hop in a perfect world would include change and innovation as two of its key pillars. Instead there is an air of, let me just follow whats working and leave a handful of people to pave the way. Gen Yers should take note, pave your own road! Build the industry up so that you do have somewhere to go when its raining outside. Businesses should definetly take the time out to evaluate there strategies and take a look in the mirror and ask themselves, DO we have enough of a didgital presence to sustain future and furthur growth?
Js1