Send Barack Your Baby

Traditionally politicians have had issues reaching out to the youth in America. That was until the current Presidential race. By inviting the youth in America to question their potential leader through online debates, politicians have successfully created a youthful following. It appears that in return for the politicians reaching out to Gen Y, Gen Y is paving the way for their candidate of choice. By setting up websites that further a political message or just creating buzz about candidate’s qualities, the Internet has become a major political tool. Viral campaigns are not limited to products and companies. “Obama Girl” and the popular Republican video entitled "The Incredible McCain Girl are examples of Gen Y viral campaigns. Combined, these two videos have had over 10 million views.
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It’s not just videos that are attracting the attention of Gen Y. Websites like www.sendbarackyourbaby.com have gained popularity by poking fun at those who take politics a little too seriously. This website offers comic relief to for the politically overwhelmed.
Gen Y is known for embracing technology to further causes that are dear to them in this case Gen Y has chosen politics as their cause. By observing how Gen Y has embraced this years political candidates businesses can get a clearer understanding about how to reach Gen Y.