The Evolution of "Live" Entertainment

The days of traditional marketing are fading away in the music industry, especially in this age of the digital music era. However, DeepRockDrive.com has come up with new and innovative ways to market music. DeepRockDrive.com seems to continue where Myspace has left off, I've always felt that Myspace was a great place to hear all genres of music, from legendary songs to brand new hits. However, I've felt that Myspace has never given users many options when it comes to online video viewing of fan’s favorite musicians and artists. Well, DeepRock does an exceptional job of marketing musicians and artists in a unique and interactive way.

It blends the excitement of live shows with the interactivity of online video games. They state that they've created the most popular destination on the Internet for interactive live performances. At a DeepRock concert, you just don't watch. You also support the artists you love by participating with them "live" in real time. You get the chance to tell the artists how you feel about their performances, while also voting with other fans on which songs get played. Another cool feature of the site is that you can pick which camera angle through which you want to view the show. These interactive features give fans the rare opportunity to interact with musicians and give input on what they want.


Traditionally, music has been promoted several ways including through radio and word-of-mouth. However, word-of-mouth is a strong and successful method in marketing music to my generation. From personal experience, I've learned and grown to love many musicians through word-of-mouth from close friends. DeepRock does a great job at using the word-of-mouth method to ensure their site is heavily promoted. Their site offers users the option of creating a digiposter to spread the word to others. The digiposter can be e-mailed to friends or posted on various sites such as Facebook. Once you join DeepRock, you can also petition to determine who will perform live. When the number of requests hits 1,000 votes, DeepRock calls the artist to try to book a show. Personally, I feel their method of marketing and promotion will help their website be successful especially among those in my generation. It’s a fresh and different way to promote new and upcoming musicians or even well-known musicians. It gives fans the rare opportunity to interact with musicians, while giving input on what they want. This will help bring fans continually to the site excited to hear and see more.


The idea of virtually giving fans free tickets to a concert with no tickets, no lines and no hassle, but best of all, from the comfort of your own home is brilliant. As an avid music fan, I truly like the idea. I recently fell upon the website through music forums, however it immediately caught my interest. At first glance, it may seem like your typical video-sharing and viewing music site. But, DeepRock isn't a typical video site, but rather it is evolving what "live" entertainment truly means.

So grab a seat and experience DeepRockDrive.com yourself!